Thinking Organic
Keep Growing – New Plantations
24 February 2022
Manolo Marchena, Master
24 February 2022
“Similar to brainstorming, organic thinking allows your thoughts and ideas to appear freely, without immediate evaluation… Simply put, when you are organically thinking, you are allowing one thought to lead to another, and another, and another…“
This project must follow our company philosophy
The Idea
When the idea of our organic line came up, as a challenge, we also decided that this project should follow our company philosophy: consistency, and total integration with our current business model.
The new birth of this project was a tribute to our 60th anniversary with the launching of our new brand, and of course as a reaffirmation of our identity, where we are still looking for healthy products, keeping working in natural fermentations, and going forward in recipes, preservatives-free with an explosive and unforgettable flavour.
With these outstanding features, the image must be developed with the same parameters; that’s why we bank on @LosPlatosdePan illustrations, aligned with the organic products, because of the botanical artworks, really in accordance with the vegetal cover in our fields, as a result of the absence of pesticides.
The botanical illustrations of @LosPlatosdePan, somehow represent the vegetal cover of our fields
61-21
Beyond the beauty is the freedom of a craftswoman who is able to transmit her passion and life spirit with a paintbrush over tableware.
The idea of unique pieces, painted with love, one by one, taking their time in the oven.
Maybe too many concepts together, but all of them aligned with the Losada philosophy: 60th anniversary, organic line, consistency, tableware, freedom, beauty, flavour, passion.
We promise that the product will not leave you indifferent.
The table will be set in accordance.
We keep celebrating the life.
You are invited to join us.
